Upgrade Your Digital Marketing Strategy Using Neuroscience
Companies knew that building a brand is both an Art and a Science. They implement strategies that appeal to their audience on an emotional and logical level. Research into the world of Neuroscience...
View ArticleHow Naive Bayes Algorithm Works?
Machine learning at its core has to do with defining a problem statement probabilistically and using optimization methods to train a model. That’s why the most tried and test probabilistic model, Naive...
View ArticleHow to Use Analytics to Succeed as an Organisation?
Data, analytics and AI are amongst the most misunderstood terms in the industry. Per my experience, over 60% to 75% analytics investments have never seen fruition due to various factors including...
View ArticleEmerging Trends in Marketing-Role of AI & Data Science
Today marketing without the use of technology cannot exist. Both MarTech and AdTech are important cogs in the marketing wheel. However, the technological landscape is changing every rapidly and keeping...
View ArticleContent Marketing 101: Art of Storytelling & its Importance Today
Humans, by nature, are attracted to stories. For time immemorial, people have been conveying their history, way of life, culture, arts and traditions through stories. However, stories are important...
View ArticleIntroduction to Deep Learning & Neural Networks
Deep learning is a rapidly changing area of work that has many different real-life applications. It has proved to be extremely successful in specifically solving complex problems in image recognition,...
View ArticleBuilding Your Brand with Content
Digital has given every brand a voice. However, there’s a lot of noise generated when brands don’t have the right vision, inclination or tools to be guardians of a customer-centric philosophy. Content...
View ArticleHow to Build a Career in Data Science?
Want to step into the world of Data Science? It’s a booming industry and more data professionals are needed. The world is going through what is popularly called ‘digital transformation’ & a career...
View ArticleDeep Marketing – How to Connect with Your Audience in the Age of Distractions
We live in a day and age where brands are constantly trying to get our attention and increase brand awareness. A few decades ago, branding activities such as billboards, TV ads and radio jingles...
View ArticleArtificial Intelligence & Big Data for Public Policy & Governance
The use of Data Science and AI across various industries is pretty established now. The talk will focus on the lesser-explored domain of use of data science and AI for improving the delivery of citizen...
View ArticleTop 15 Hacks for a Winning Content Marketing Strategy
Today’s customer is informed, intelligent and intuitive, hence traditional methods of marketing may not work the way they used to. This is where Content Marketing plays a crucial role as it helps the...
View ArticleSEO 2020 and Beyond
Want to know what SEO strategies and tactics will work in 2020? Join us to understand the SEO Audit Checklist you can use to jump-start your optimization process and the strategies that you can apply...
View ArticleHow to Win With Digital Marketing in 2020
Digital marketing has a dynamic landscape. It seems like one big experiment that is constantly changing right from seasonality to technology. In the long run, you will need to scale up things that work...
View ArticleHow to Start a Career in Data Science
Data is the new oil. It is shaping our world and opening doors to different career paths. What are the steps for making a career in Data Science? Join us to understand the skills that matter in the...
View ArticleDriving Growth Through Omni-Channel Marketing
Omni-channel marketing at its core is a multi-channel sales approach. It creates an integrated and cohesive customer experience. What is its importance? How can a brand optimize it to generate revenue?...
View ArticleHow to Build a Brand in the Digital Era
A brand often drives purchase decisions. It represents a vital emotional bond. For a lot of companies, it’s the most valuable asset on the balance sheet. Internet and social media have changed the way...
View ArticleWill Digital Marketing be the answer in Post COVID-ERA?
Numerous people and businesses are speculating whether the COVID-19 pandemic will have a transformational effect on Digital Marketing. From social attitudes and lifestyles to how people work and shop,...
View ArticlePost-COVID E-Commerce Boom – Build, Launch and Grow a Profitable Online Store...
Agenda: Due to self-isolation, consumers who normally visit physical stores will increasingly shop online with the result that e-commerce will be booming. The uplift in e-commerce may well become...
View ArticleCareer opportunities in Data Science in post COVID-Era
Agenda: There is no doubt that COVID-19 has disrupted our daily routines. It has given us a sense of insecurity, fear and uncertainty for the upcoming months. While the fear is justifiable, there is a...
View ArticleSEO in Today’s Climate: What do you need to fix and repair
The post SEO in Today’s Climate: What do you need to fix and repair appeared first on Digital Vidya.
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